Top Selling Semi Auto Shotguns (New) on GunBroker for February 2026
If you’re shopping for a new semi auto shotgun (or trying to stock, price, or compete with what’s moving fastest), this dashboard snapshot breaks down top selling semi auto shotguns on GunBroker.com for February 2026. You’ll see which brands and model families captured the biggest share of unit sales—and what the typical “middle-of-the-road” sale price looked like for each.
Safety note: Always follow local laws, manufacturer guidance, and range rules. Confirm chambering, magazine limits, and safe handling practices before you buy or shoot.
Quick Take
- Benelli and Beretta led the month by unit-share among new semi auto shotguns (14.9% and 14.2%), with higher median sale prices than most other brands.
- Mossberg’s unit-share was strong (11.5%) at a notably lower median sell price versus the top two.
- On the model-family side, Mossberg 940 and Beretta A300 topped the list (5.2% and 5.0%), suggesting broad buyer interest in those lines during February 2026.
- Price tiers are clearly split: budget options (example: some GForce families) show low median prices, while premium families (example: Benelli and some Beretta/Browning families) sit far higher.
- What to watch: whether “value-premium” workhorses (mid-price families with strong share) continue to gain share, especially as buyers compare features per dollar.
What the image shows
This Outdoor Analytics view is titled “Top Selling New Firearms on GunBroker.com for February 2026” and is filtered to:
- Firearm type: Semi Auto Shotguns (selected)
- Condition: New (selected)
The dashboard presents two ranked lists:
- Top Selling Brands — each brand’s market share of units plus the median sell price.
- Top Selling Families — the same metrics, but grouped by model family/line (for example, “Mossberg Model 940 Shotguns” or “Beretta A300”).
Snippet-ready definition: “Market share of units” is the portion of all new semi auto shotgun units sold that month attributed to a given brand or family.
Snippet-ready definition: “Median sell price” is the middle sale price—half sold for more and half sold for less—so it’s less likely to be thrown off by a few unusually high or low listings.
Not shown in the image: exact unit counts, the number of listings, how “family” is defined behind the scenes, gauge breakdowns, barrel lengths, and any geography beyond “GunBroker.com” as the marketplace.
The biggest takeaways
- The top of the brand leaderboard is tight. Benelli (14.9%) and Beretta (14.2%) are nearly neck-and-neck in unit-share, but with different median sell prices.
- Mossberg is a major volume player. Mossberg holds 11.5% brand share with a lower median sell price than the two leaders, which suggests strong value-driven demand.
- Premium brands can dominate share without being “cheap.” Benelli leads in unit-share while also carrying a high median sell price, implying sustained buyer willingness to pay.
- Families show what buyers actually typed into search bars. The top families (Mossberg 940, Beretta A300) can matter more for shopping decisions than brand share alone.
- Multiple “lanes” are selling at once. Budget families (lower median prices) appear alongside premium families (higher median prices), which suggests the market isn’t moving in only one direction.
- Don’t confuse share with “best.” High share can reflect availability, pricing, promotions, or fit for common use-cases—not necessarily top performance for your specific needs.
- Use median price as a reality check. If you’re listing or buying, medians offer a practical “typical” point—then you adjust for features, configuration, and condition details.
Data table from the image
Below are two separate tables transcribed from the image: one for Top Selling Brands and one for Top Selling Families. If a value isn’t shown in the image, it would be marked “Not shown” (none needed here).
How to read these tables: “Market share of units” is the portion of all new semi auto shotgun units sold in February 2026 that belong to that brand or family. “Median sell price” is the middle sale price—half sold for more, half for less—so it’s a practical “typical price” benchmark.
Top Selling Brands
| Brand (as shown) | Market share of units | Median sell price |
|---|---|---|
| BENELLI | 14.9% | $2,050 |
| BERETTA | 14.2% | $1,461 |
| MOSSBERG | 11.5% | $788 |
| GFORCE ARMS | 9.7% | $252 |
| BROWNING | 5.3% | $1,576 |
| WINCHESTER | 3.7% | $949 |
| FRANCHI | 2.7% | $1,328 |
| TOKAREV SHOTGUNS | 2.5% | $234 |
| STOEGER | 2.3% | $584 |
| REMINGTON | 2.2% | $1,528 |
| RADIKAL | 2.1% | $278 |
| TRISTAR | 1.8% | $595 |
| ARMSCOR/RIA | 1.5% | $446 |
| MILITARY ARMAMENT CORP (MAC) | 1.3% | $418 |
| CZ-USA | 1.1% | $583 |
Top Selling Families
| Family (as shown) | Market share of units | Median sell price |
|---|---|---|
| MOSSBERG MODEL 940 SHOTGUNS | 5.2% | $883 |
| BERETTA A300 | 5.0% | $1,012 |
| GFORCE ARMS GF SERIES | 3.7% | $260 |
| BENELLI SUPER BLACK EAGLE | 3.2% | $2,262 |
| BERETTA MODEL 1301 SHOTGUNS | 3.2% | $1,669 |
| BERETTA A400 | 2.9% | $1,825 |
| BROWNING A5 | 2.5% | $1,751 |
| BENELLI M4 | 2.2% | $2,150 |
| MOSSBERG SA-20 | 1.8% | $628 |
| TOKAREV SHOTGUNS TBP | 1.8% | $229 |
| BENELLI ETHOS | 1.7% | $2,185 |
| BROWNING MAXUS | 1.3% | $1,567 |
| GFORCE ARMS GATLANDER | 1.3% | $290 |
| MILITARY ARMAMENT CORP (MAC) MAC 1014 | 1.3% | $417 |
| TRISTAR VIPER G2 | 1.3% | $683 |
What this means for you
Beginners and first-time semi auto buyers
This chart suggests shoppers in February 2026 were buying across both budget and premium lanes. A simple way to use the data:
- Start with a family you see near the top (for example, Mossberg 940 or Beretta A300) to narrow your research to platforms with proven demand.
- Use the median price as your “typical deal” anchor, then adjust up/down for the exact configuration you want (finish, barrel length, choke set, included accessories—details are not shown in the image).
- Make a needs list before you chase a brand: intended use (clays, hunting, home defense, competition), recoil feel, and how easy it is to find parts/service locally (not shown in the image, but critical in real ownership).
Competitors and high-volume range shooters
If you’re shooting a lot, the split between high-share families at mid prices (example: A300, 940) and premium families (example: 1301, A400, Benelli M4/SBE/Ethos) hints at two common strategies: buy a proven “workhorse” or pay more up front for a platform you already trust.
- Match planning: If a family is popular, it can be easier to find magazines/tubes, springs, or setup knowledge through other owners (specific parts availability is not shown).
- Budgeting: The median sell price gives a baseline for what your platform might cost before optics/mounts, spare parts, and ammo.
Hunters and field users
For hunting-oriented shoppers, this chart suggests buyers gravitated toward well-known semi auto lines (Benelli and Beretta families appear multiple times) while value brands also held meaningful share. Practical takeaway: decide whether your priority is weight and carry comfort, weather resistance, or lowest barrier to entry, then compare the top families that fit that mission.
- If you’re price-sensitive, use the lower median-price families as your starting shortlist, then confirm reliability, warranty, and support in your own research.
- If you want premium fit/finish, the higher median-price families show what other buyers were paying for.
Retailers, ranges, and brands
This snapshot can help with merchandising and pricing sanity checks:
- Stocking: Brand share shows who’s winning volume overall; family share shows which specific lines are pulling demand.
- Pricing: Median sell price can act as a “market temperature” indicator for common lines—useful when deciding promo thresholds or trade-in valuations (unit counts and regional differences are not shown).
- Category strategy: Seeing both budget and premium families in the top list suggests you can serve multiple buyer segments without relying on one price tier.
Smart next steps
- Pick your use-case first (clays, hunting, competition, general purpose) and shortlist 2–3 families from the table.
- Use the median sell price to set a budget range, then add room for essentials (case, cleaning kit, eye/ear protection, and ammo).
- Compare like-for-like configurations when checking listings (gauge, barrel length, included chokes, and finish are not shown in the image but can swing price significantly).
- Verify seller and listing details before purchasing, and confirm transfer/legal requirements in your area.
- After purchase: read the manual, pattern the shotgun with your chosen load, and get a basic handling lesson if you’re new.
Snippet-ready summary: In February 2026, new semi auto shotgun sales on GunBroker.com were led by Benelli and Beretta brands by unit-share, while Mossberg showed strong volume at a lower median price; the most-purchased families included Mossberg 940 and Beretta A300, with premium Benelli/Beretta families also holding meaningful share.
Common questions
Does “top selling” mean the best semi auto shotgun?
Not automatically. “Top selling” reflects what buyers purchased during the month on that marketplace. The chart suggests popularity and pricing, but it doesn’t show reliability testing, long-term durability, or fit for your exact use-case.
What’s the difference between brand share and family share?
Brand share groups all that brand’s semi auto shotguns together. Family share breaks demand into specific product lines (like “Beretta A300” or “Mossberg Model 940 Shotguns”), which is often more actionable for shoppers.
Why use median sell price instead of average?
The median is the middle price, which usually gives a more stable picture when a few unusually expensive or unusually cheap sales would otherwise skew the average.
Can I assume these prices are what I’ll pay?
Use them as a baseline, not a guarantee. The image doesn’t show exact configurations, shipping/fees, taxes, or local transfer costs—each of which can change your out-the-door total.
Is this data for all shotguns or only semi autos?
Only semi auto shotguns, and only new condition, based on the filters shown in the image.
What’s not included that I should look up before buying?
The image doesn’t include gauge, barrel length, weight, gas vs inertia operation, included chokes, warranty, or parts availability. Those details can matter as much as price and popularity.
Conclusion
This February 2026 snapshot of top selling semi auto shotguns (new) on GunBroker.com shows a market with room for both value-focused volume and premium platforms. If you’re buying, use the family list to build a shortlist and use the median sell price as your budgeting anchor. If you’re selling or stocking, the brand-and-family split helps you identify what’s moving versus what’s merely “well-known.”