Top Selling Revolvers on GunBroker December 2025: Brand Share and Median Prices

If you’re trying to understand what’s actually moving in the revolver market (and what buyers are paying), this snapshot of top selling revolvers on GunBroker for December 2025 gives you two practical angles: which brands captured the most unit share, and which specific model families showed up most often—along with the median sell price tied to each.
Use this to sanity-check pricing, plan inventory, or decide what to train with next—without overthinking it. Just remember: prices are what sold on the marketplace in this period, not MSRP, and “median” means the midpoint (half sold for more, half for less).
Quick Take
- Smith & Wesson leads brand unit share (24.2%), with a median sell price of $1,002.
- Ruger and Colt are close behind in share (18.0% and 17.2%), but with very different median prices ($728 vs. $1,888).
- Top family by unit share is the Colt Python (5.6%), with the highest median price among the listed families at $1,795.
- Value-driven families show up strongly: Taurus Small Frame Revolvers (4.1%, $406) and Heritage Rough Rider (4.1%, $171).
- Watch the “working revolver” middle: several Ruger and S&W families cluster around ~1.4–2.2% share with median prices roughly $666–$1,246.
What the image shows
This dashboard-style image is titled “Top Selling New Firearms on GunBroker.com for December 2025” with the category set to Revolvers and Condition: New. It ranks:
- Top Selling Brands — shown as market share of units (percent) plus a median sell price (USD).
- Top Selling Families — the same two metrics (unit share + median sell price), but grouped by model family (example: “Colt Python”).
What’s not shown: any geography, caliber, barrel length, finish, or whether sales are auction vs. buy-now. So treat this as a clean demand-and-price pulse for new revolvers sold on the platform during that month.
The biggest takeaways
- Brand share doesn’t equal “highest price.” Smith & Wesson has the most unit share (24.2%), but Colt’s median price is far higher ($1,888) while its unit share is still strong (17.2%).
- Ruger looks like the volume/value engine. Ruger is #2 by share (18.0%) with a lower median price ($728), and multiple Ruger families appear in the family list (Wrangler, Blackhawk, Vaquero, SP101, Super Redhawk).
- One model family can outpace any single brand family. The Colt Python is the top family at 5.6% share—suggesting concentrated demand for that specific line within the broader revolver market.
- Entry-level “trainer” style revolvers are highly visible. Heritage Rough Rider (4.1%, $171) and Ruger Wrangler (2.2%, $250) stand out as lower-median options that can pull in new shooters and high-volume plinkers.
- Multi-price-tier competition is real inside single brands. Smith & Wesson’s overall median is $1,002, but individual families shown include Model 686 (median $943) and Model 629 (median $1,246).
- Taurus spans budget to specialty. Taurus as a brand is 11.2% share (median $498), while Taurus families range from Small Frame Revolvers ($406) up to Raging Hunter ($594) and Judge ($444).
- Niche/specialty brands still show meaningful share. North American Arms (4.4% brand share) appears both as a brand and via the “Mini-Revolver” family (1.8%, $306).
Snippet-ready definition: “Unit share” is the percentage of revolvers sold (by count) that belong to a brand or family. “Median sell price” is the middle sale price—half sold above it and half below.
Data table from the image
How to read this table: Each row shows a brand or a model family, the share of units sold in this category (new revolvers on GunBroker in December 2025), and the median price of those sales. Bigger share means more units sold relative to others on the list; higher median price means the midpoint sale price was higher.
| Top Selling Brands (New Revolvers) — December 2025 | ||
|---|---|---|
| Brand | Unit Share | Median Sell Price (USD) |
| Smith & Wesson | 24.2% | $1,002 |
| Ruger | 18.0% | $728 |
| Colt | 17.2% | $1,888 |
| Taurus | 11.2% | $498 |
| Heritage | 5.2% | $173 |
| North American Arms (NAA) | 4.4% | $343 |
| Cimarron | 2.8% | $715 |
| Uberti | 2.3% | $758 |
| Charter Arms | 2.0% | $389 |
| Diamondback | 1.5% | $446 |
| Kimber | 1.5% | $1,042 |
| Taylor’s & Co. | 1.4% | $722 |
| Chiappa | 1.2% | $1,071 |
| Magnum Research | 0.9% | $1,387 |
| Henry | 0.7% | $588 |
| Top Selling Families (New Revolvers) — December 2025 | ||
|---|---|---|
| Family | Unit Share | Median Sell Price (USD) |
| Colt Python | 5.6% | $1,795 |
| Taurus Small Frame Revolvers | 4.1% | $406 |
| Heritage Rough Rider | 4.1% | $171 |
| Ruger Wrangler | 2.2% | $250 |
| Taurus Raging Hunter | 2.2% | $594 |
| Ruger Blackhawk | 2.1% | $759 |
| Smith & Wesson Model 686 Pistols | 2.1% | $943 |
| Colt King Cobra | 2.0% | $993 |
| North American Arms (NAA) Mini-Revolver | 1.8% | $306 |
| Ruger Vaquero | 1.8% | $1,015 |
| Smith & Wesson Model 629 Pistols | 1.8% | $1,246 |
| Colt Anaconda | 1.7% | $1,530 |
| Taurus Judge | 1.7% | $444 |
| Ruger SP101 | 1.5% | $666 |
| Ruger Super Redhawk | 1.4% | $1,007 |
What this means for you
If you’re a new shooter choosing a first revolver
The family list suggests a very active “starter-friendly” lane. Heritage Rough Rider ($171 median) and Ruger Wrangler ($250 median) show up with meaningful share. That usually means they’re easy to find, easy to budget for, and popular for casual range time.
Practical move: set your budget, then shop within the family you can afford—and reserve money for hearing/eye protection, ammo, and a basic cleaning kit. If possible, rent or borrow a similar revolver before buying so you know the grip and trigger feel work for you.
If you’re a competitor or high-volume range shooter
Several families sit in that “serious range use” middle where consistency and parts/accessories support often matter. The Smith & Wesson Model 686 family (2.1%, $943) and Ruger SP101 (1.5%, $666) are good examples of models that tend to get bought for steady shooting rather than novelty.
Practical move: use the median prices here as a reality check when you’re scanning listings. If you see prices far above the median, look for the reason in the listing (condition details, included accessories, special runs). If you see prices far below, verify what’s missing or unusual.
If you’re a hunter or outdoors-focused buyer
Families like Ruger Super Redhawk ($1,007 median) and Taurus Raging Hunter ($594 median) showing up suggests ongoing interest in heavier-duty revolver categories. The chart doesn’t show caliber or barrel length, so don’t assume a specific setup—just that buyers are consistently shopping those lines.
Practical move: decide your use case first (carry, camp, hunting backup, primary hunting handgun), then match your choice to recoil tolerance and holster availability. For any outdoor use, prioritize secure carry and safe handling habits that keep the muzzle controlled in awkward terrain.
If you’re a retailer, range, or brand watching demand signals
The brand table gives a quick “what’s likely to turn” signal: Smith & Wesson (24.2%) and Ruger (18.0%) dominate unit share, with Colt (17.2%) close behind at a much higher median price point. Taurus (11.2%) adds a strong value segment, and Heritage (5.2%) reinforces budget demand.
Practical move: stock and content can mirror this split. Build entry-level pathways (Heritage/Ruger Wrangler-type shopping intent), a strong “core” range lane (S&W/Ruger mid-tier), and a premium lane (Colt Python/Anaconda/King Cobra) with clear education on what drives price (features, variants, included items).
Safety reminder: Always follow local laws, manufacturer guidance, and range rules. Store firearms securely, use proper eye/ear protection, and handle every firearm as if it’s loaded.
Smart next steps
- Pick your lane first: budget plinker, steady range use, premium collectible, or heavy-duty outdoors.
- Use median price as your anchor: compare listings to the median for that brand/family and look for the “why” behind big differences.
- Shop families, not just brands: this chart suggests families like Colt Python and Heritage Rough Rider have concentrated demand.
- Plan for total cost: include accessories and training time, not just the revolver’s sale price.
- Document what you learn: keep a simple note of what sells fast and at what price—your own trendline matters.
Common questions
What does “median sell price” mean in this chart?
It’s the midpoint sale price for that brand or family during the period shown. Half of the sales were above that price and half were below.
Why can one family (like Colt Python) lead even if the brand isn’t #1?
Families concentrate demand into a specific line. A single highly desired family can show up frequently, even if the brand’s other families are more spread out.
Are these prices the same as MSRP?
No. The image reports marketplace sell prices for the listings included in this dataset, summarized as a median.
Does this include used revolvers?
No. The left-side filter shows Condition: New selected.
Can I use this to decide what’s “best”?
It’s better as a demand-and-price compass than a quality ranking. Use it to see what’s popular and the typical price level, then narrow your choice based on intended use, fit, and reliability reputation.
Conclusion
This December 2025 snapshot of top selling revolvers on GunBroker shows a clear three-lane market: high-share mainstays (Smith & Wesson and Ruger), premium demand with high medians (Colt), and steady value volume (Taurus and Heritage). If you’re shopping, use the family list to focus your search and use the median prices to spot listings that deserve a closer look—for better or worse.