Top Selling Pump Action Shotguns on GunBroker (New) for January 2026
If you’re trying to figure out which top selling pump action shotguns are actually moving in the market—and what buyers are paying—this snapshot makes it easy. The dashboard shown below summarizes new-condition pump-action shotgun sales on GunBroker.com for January 2026, including each brand’s share of units sold and the typical (median) selling price.
Use this post to answer three practical questions: Which brands are winning share? Which specific pump families/models are leading? and What price points are buyers accepting right now?
Quick Take
- Mossberg dominates brand share in new pump-action shotguns at 38.6%, with a $475 median sell price.
- At the model-family level, Mossberg Model 590 leads at 12.9% and a $555 median.
- Value-priced pumps are clearly in the mix: GForce Arms shows 8.0% brand share with a $186 median, and Maverick 88 posts 2.8% family share at $226.
- Premium pricing is still working for select brands/families (example: Browning brand median $911; Browning BPS family median $584).
- Watch the “middle” price band ($350–$550): several top families cluster there (590, 500, 870, KSG, SXP).
What the image shows
The dashboard title reads: “Top Selling New Firearms on GunBroker.com for January 2026” with the category set to Pump Action Shotguns. The filter panel on the left shows Firearm Type: Pump Action Shotguns selected, and Condition: New selected (Used is not selected).
There are two ranked tables:
- Top Selling Brands — each brand’s market share of units (percent of unit sales) plus the median sell price (in dollars).
- Top Selling Families — the same metrics, but for specific product families/models (for example, “Mossberg Model 590 Shotguns” or “Remington Model 870 Shotguns”).
What’s not shown in this image: the exact unit count sold, the underlying listing count, any breakdown by gauge/barrel length, and any geographic detail (state/region). This is a “share + typical price” view for the selected month and condition.
The biggest takeaways
- Mossberg is the clear share leader. At 38.6% of units (new pumps), it’s far ahead of the next brands shown.
- The Mossberg “family stack” is broad. Multiple Mossberg families appear in the top list (590, 500, Maverick 88, 835 Ulti-Mag, 510), suggesting demand across defensive, general-purpose, and budget lanes.
- Remington’s median price is high versus its share. Remington shows 8.4% brand share with a $699 median, while the 870 family shows 3.5% at a $498 median.
- Budget-friendly options are capturing real share. GForce Arms (brand) sits at 8.0% with a $186 median, and Maverick 88 (family) posts 2.8% at $226.
- Winchester shows two different “signals.” Winchester brand share is 6.6% at $422 median, and the SXP family is 3.1% at $359—suggesting a strong mid-price pull.
- KelTec’s KSG is competitive on share at a higher median. KelTec brand share is 4.3% at $519, and KSG family share is 3.3% at $524.
- Browning is premium-priced in this snapshot. Browning brand median is $911 (with 4.2% share), and Browning BPS family median is $584 (with 2.2% share).
- Small-share brands still matter for assortment. Several brands cluster at 0.8%–1.2% share; even small shares can be meaningful if you’re stocking niche price points.
Snippet-ready definition: In this dashboard, “market share of units” means the percentage of new pump-action shotgun units sold attributed to each brand or family during January 2026, and “median sell price” is the middle sale price (half sold for more, half for less).
What the numbers tell us
How to read this table: Each row lists a brand or a model family from the dashboard. “Share of units” is how much of January 2026’s new pump-action shotgun unit sales that entry represents. “Median sell price” is the typical closing price (the midpoint), which helps smooth out unusually high or low sales.
Top Selling Brands
| Brand (as shown) | Share of units | Median sell price |
|---|---|---|
| Mossberg | 38.6% | $475 |
| Remington | 8.4% | $699 |
| GForce Arms | 8.0% | $186 |
| Winchester | 6.6% | $422 |
| Benelli | 4.7% | $515 |
| KelTec | 4.3% | $519 |
| Browning | 4.2% | $911 |
| Maverick Arms | 2.1% | $229 |
| Dickinson | 1.2% | $137 |
| Stoeger | 1.2% | $275 |
| Escort | 1.0% | $254 |
| J. Stevens | 1.0% | $212 |
| Charles Daly | 0.8% | $239 |
| JTS Group | 0.8% | $169 |
| Savage | 0.8% | $213 |
Top Selling Families
| Family (as shown) | Share of units | Median sell price |
|---|---|---|
| Mossberg Model 590 Shotguns | 12.9% | $555 |
| Mossberg Model 500 Shotguns | 3.7% | $518 |
| Remington Model 870 Shotguns | 3.5% | $498 |
| KelTec KSG | 3.3% | $524 |
| Winchester Super X Pump | 3.1% | $359 |
| Mossberg Maverick 88 Shotguns | 2.8% | $226 |
| Benelli Nova | 2.6% | $481 |
| Browning BPS | 2.2% | $584 |
| Mossberg 835 Ulti-Mag | 0.9% | $520 |
| Mossberg Model 510 Shotguns | 0.8% | $448 |
| Stoeger P3000 | 0.8% | $274 |
| GForce Arms Pump Action Shotguns | 0.7% | $170 |
| Savage Model 320 Shotguns | 0.5% | $213 |
| TriStar Cobra III Field | 0.5% | $390 |
| Winchester Model 1897 Shotguns | 0.5% | $314 |
What this means for you
Beginners and first-time buyers
The chart suggests the “center of gravity” for new pump-action shotgun demand sits in the affordable-to-mid price range. If you’re choosing your first pump, use the median prices here as a reality check for what the market commonly pays (for example, the Winchester SXP family at $359 median and Mossberg brand at $475 median).
Practical move: pick your role first (home defense, clays, hunting, “do-it-all”), then compare families that show healthy share at a price you can sustain for ammo, training, and safe storage. Always follow local laws, range rules, and the manufacturer’s instructions.
Hunters and outdoors-focused shooters
Seeing multiple Mossberg families on the list (including 835 Ulti-Mag at $520 median) hints at continued appetite for pumps that span general hunting needs and higher-capability setups. If you’re planning for seasonal use, this kind of pricing snapshot can help you decide whether to buy now, upgrade later, or watch for the specific family you want.
Practical move: if you’re shopping for a field gun, don’t anchor only on brand. The “family” list is where you can better align your needs with what’s actually selling (and at what typical price).
Competitors and training-heavy shooters
Pumps aren’t the default for every competition format, but they remain relevant for specific divisions, training blocks, and skill-building. The chart suggests buyers are still paying for dependable mid-tier pumps (590, 500, 870, Nova) rather than only chasing the lowest sticker price.
Practical move: if you run high round counts, treat the median price as a starting point, then budget for wear items, accessories you’ll actually use, and professional service if needed.
Retailers, ranges, and brands
If you’re planning inventory or promotions, the brand table is your “share map,” while the family table is your “assortment map.” The dashboard suggests three actionable lanes:
- High-share core lane: Mossberg (brand) and the 590/500 families—anchor SKUs and keep common variants available.
- Budget lane with meaningful volume: Maverick 88 and GForce Arms—price-sensitive buyers are showing up in the data.
- Premium lane: Browning and select families—lower share but higher medians can support margin and “trade-up” conversations.
Practical move: build bundles around what the chart says people are already buying (slings, cases, safe storage options, training vouchers), not just what you wish they’d buy.
Snippet-ready summary: In January 2026 (new-condition listings), Mossberg leads pump-action shotgun unit share by a wide margin, while several top-selling families cluster in the mid-price band—suggesting steady demand for proven models at prices many buyers can still reach.
Smart next steps
- Decide your use-case first (home defense, hunting, clays, general purpose), then shortlist families that match it.
- Use median price as your “typical deal” reference—and compare it to the exact configuration you’re considering (features aren’t shown in the dashboard).
- Watch share + price together: high share at a stable mid-price often signals broad acceptance.
- Don’t skip safety basics: safe storage, proper handling, and training matter more than chasing a specific model name.
- If you’re buying online, plan for the full out-the-door cost (transfer fees, shipping, compliance steps). Those details are not shown in the image.
Common questions
What does “market share of units” mean in this chart?
It’s the percentage of units sold in the selected category (new pump-action shotguns) during January 2026 that came from each brand or family.
Is the median sell price the same as MSRP?
No. The median sell price shown here reflects the typical closing price from sales in this category during the month, not the manufacturer’s suggested price.
Why do some brands have high median prices but lower share?
The chart suggests some brands/families may sell fewer units but at higher typical prices. That can happen when products are positioned as premium, have fewer budget offerings, or are purchased by a narrower set of buyers.
Does this show which gauge is most popular?
No. Gauge, barrel length, and configuration details are not shown in this image. It’s strictly brand/family share and median selling price for the selected month and condition.
Can I use this to time my purchase?
You can use it as a pricing “snapshot,” but it’s only one month (January 2026). For timing decisions, you’d want multiple months to see whether prices and share are steady or shifting.
What’s the biggest insight from the “families” list?
The families list shows which specific model lines are driving demand. In this snapshot, Mossberg’s 590 is the top family by share at 12.9% with a $555 median sell price.
Conclusion
This January 2026 snapshot of top selling pump action shotguns (new condition) shows a market led decisively by Mossberg on share, with strong mid-price competition from families like the 590, 500, 870, KSG, and SXP. If you’re buying, selling, or stocking pumps, the most useful takeaway is to track share and median price together: it tells you what’s moving and what buyers typically pay—without getting distracted by outlier listings.
If you’d like, share what audience you’re writing for (buyers vs retailers) and I can turn this into a month-over-month template so you can publish the same analysis every month with consistent SEO.
Safety reminder: Always follow local laws, manufacturer guidance, and range rules. Prioritize safe handling, safe storage, and training.