Top-Selling Lever Action Rifles – September 2025
If you’re a lever-gun fan, September 2025 brought some clear winners on GunBroker. In this month’s look at new-gun sales, we break down which brands and model families are actually moving, how the market share stacks up, and what typical selling prices look like. Whether you’re shopping, selling, or just love the clack-clack of a lever, this snapshot will help you read the room.
What’s in the Dashboard
The image shows “Top Selling New Firearms on GunBroker.com for September 2025,” filtered to Lever Action Rifles in New condition. It lists:
- Top Selling Brands with each brand’s share of units and the median sell price.
- Top Selling Families (model lines) with their share of units and median sell price.
Quick Take: Henry and Marlin Own the Month
The headline is simple: Henry leads with roughly a little over a third of all new lever guns sold this month, and Marlin follows with just under a third. That means two names account for well over half of the market. Winchester lands a solid third place, while Rossi provides the budget-friendly volume.
Brand Standings (Market Share & Typical Price)
Here’s a text version of the brand table from the dashboard:
| Brand | Market Share | Median Price |
|---|---|---|
| HENRY | 36.8% | $870 |
| MARLIN | 28.3% | $1,242 |
| WINCHESTER | 10.4% | $1,610 |
| ROSSI | 7.7% | $565 |
| BROWNING | 3.6% | $1,399 |
| SMITH & WESSON | 2.9% | $1,207 |
| GFORCE ARMS | 2.5% | $503 |
| RUGER | 1.4% | $1,228 |
| HERITAGE | 1.3% | $510 |
| TAYLOR’S & CO. | 1.3% | $1,656 |
| CHIAPPA | 0.6% | $1,170 |
| UBERTI | 0.6% | $1,290 |
| SAVAGE | 0.4% | $462 |
| TURNBULL | 0.4% | $2,076 |
| ARMSCOR/RIA | 0.3% | $252 |
Model Families Buyers Reached For
Marlin’s big-bore and pistol-caliber classics are the month’s pace-setters, with Henry’s mainstays right behind. Winchester’s heritage models keep steady interest, and Rossi continues to deliver approachable price points.
| Model Family | Market Share | Median Price |
|---|---|---|
| MARLIN MODEL 1895 RIFLES | 14.3% | $1,280 |
| HENRY BIG BOY RIFLES | 9.7% | $850 |
| MARLIN MODEL 1894 RIFLES | 7.0% | $1,119 |
| MARLIN MODEL 336 RIFLES | 5.8% | $1,269 |
| HENRY GOLDEN BOY | 5.5% | $709 |
| HENRY LEVER ACTION SHOTGUNS | 5.2% | $796 |
| WINCHESTER MODEL 94 RIFLES | 3.5% | $1,436 |
| ROSSI R95 | 2.7% | $792 |
| ROSSI RIO BRAVO | 2.7% | $254 |
| SMITH & WESSON MODEL 1854 RIFLES | 2.7% | $1,393 |
| GFORCE ARMS SADDLEHORN | 2.4% | $496 |
| BROWNING BLR | 2.3% | $1,307 |
| WINCHESTER MODEL 1892 RIFLES | 1.7% | $1,608 |
| HENRY LONG RANGER RIFLES | 1.6% | $1,041 |
| ROSSI R92 | 1.6% | $692 |
What This Means (Plain English)
- Two-horse race: Henry and Marlin together make up the majority of new lever sales this month.
- Big-bore buzz: Marlin’s 1895 family leads all model lines, showing strong interest in thumper calibers for hunting and “bear-country” insurance.
- Budget to premium spread: From Rossi’s sub-$800 sweet spot to Turnbull’s high-end builds, buyers have options at every price tier.
- Classic appeal endures: Winchester’s Model 94 and 1892 remain steady favorites for shooters who want the traditional look and feel.
Context & Details Pulled from the Image
- Product specs: The dashboard lists brands and model families (e.g., Marlin 1895/1894/336, Henry Big Boy/Golden Boy/Long Ranger, Winchester 94/1892, Browning BLR, Rossi R92/R95).
- Activity/event: New-gun sales on GunBroker—likely a mix of buyers preparing for hunting season, range use, and collection pieces.
- Location/setting: Online marketplace sales; no specific geography shown.
- People & roles: Buyers, sellers/dealers; no individuals pictured.
- Noteworthy features: Market shares shown as percentages; prices are median sold prices, helpful for ballpark budgeting.
Bottom Line
Primary takeaway: Henry and Marlin dominate September’s lever-gun lane, with Winchester, Browning, and Rossi rounding out the field. If you’re pricing a purchase or listing a rifle, use these median numbers as a reality check—and watch those Marlin 1895s and Henry Big Boys if you want models that move quickly.