GunBroker Semi Auto Pistol Sales: October 2025 Snapshot

If you’ve been wondering what’s hot in new handguns right now, October’s Top Selling Semi Auto Pistols tells a clear story: GLOCK continues to dominate, while value picks from Taurus and Ruger keep pulling buyers in. Below we break down the standouts, what the prices say about buyer intent, and which specific model families are winning.
Why this month matters
October kicks off hunting trips, fall training cycles, and pre-holiday buying. That mix usually rewards brands with trusted carry guns, entry-friendly price points, and reliable supply. This month checks all three boxes.
Top selling brands (new condition)
- GLOCK leads with a hefty share at 26.8% of new semi auto pistols, paired with a median sell price of $637—strong proof that buyers trust the platform and are price-comfortable in the mid-tier.
- SIG SAUER holds second at 7.3% and a premium $1,083 median—consistent with concealed-carry favorites like the P365 line.
- Taurus captures value buyers at 5.6% with a wallet-friendly $345 median, while Ruger (4.6%, $374) plays a similar role.
- Premium metal guns show up via Colt ($1,845 median), Heckler & Koch ($1,424), and Kimber ($1,179), signaling steady demand for higher-end builds.
Top selling families (specific models)
The model list explains GLOCK’s lead. Five GLOCK families appear in the top fifteen—G19, G17, G45, G20, G47—covering compact, full-size, duty-ready, and 10mm niches. Taurus lands the TAURUSTX near the top, and SIG’s P365 remains a concealed-carry staple.
What the prices tell us
- Mid-tier momentum: Median sell prices around $600–$700 (GLOCK G19 at $685, G17 at $584) show buyers prioritizing proven reliability without going boutique.
- Value lane is alive: Taurus TAURUSTX at a $373 median keeps range-day budgets happy.
- Premium still pulls: Desert Eagle’s $1,820 median and Colt’s brand median of $1,845 prove that statement pieces still move—just in smaller numbers.
Quick context from the dashboard image
- Product specs (implied): 9mm dominates the GLOCK and SIG listings; 10mm shows up via G20/G21; .22 LR appears in Ruger Mark IV and TaurusTX families.
- Activity: Mix of concealed carry (P365, G26, G43), duty/home defense (G17, G45, M&P9), and training/plinking (.22 LR lines).
- Noteworthy detail: Broad Glock coverage across sizes drives share; budget .22s lift Taurus/Ruger visibility.
Data table (from the chart)
Top Selling Brands — Market share (median sell price)
| Brand | Share | Median Price |
|---|---|---|
| GLOCK | 26.8% | $637 |
| SIG SAUER | 7.3% | $1,083 |
| TAURUS | 5.6% | $345 |
| SPRINGFIELD | 4.8% | $837 |
| RUGER | 4.6% | $374 |
| SMITH & WESSON | 4.6% | $566 |
| COLT | 3.3% | $1,845 |
| HECKLER & KOCH | 3.2% | $1,424 |
| KIMBER | 2.5% | $1,179 |
| CZ-USA | 2.4% | $1,082 |
| WALTHER | 2.1% | $732 |
| BERETTA | 2.0% | $629 |
| KELTEC | 1.6% | $322 |
| GFORCE ARMS | 1.6% | $291 |
| FNH | 1.4% | $867 |
Top Selling Families — Market share (median sell price)
| Family | Share | Median Price |
|---|---|---|
| GLOCK G19 | 6.6% | $685 |
| TAURUS TAURUSTX | 3.7% | $373 |
| GLOCK G17 | 3.1% | $584 |
| SIG SAUER P365 | 2.7% | $603 |
| GLOCK G45 | 1.5% | $718 |
| GLOCK G20 | 1.5% | $685 |
| GLOCK G47 | 1.3% | $692 |
| GLOCK G26 | 1.2% | $578 |
| GLOCK G43 | 1.1% | $599 |
| SMITH & WESSON BODYGUARD | 1.0% | $415 |
| RUGER MARK IV | 1.0% | $527 |
| SMITH & WESSON M&P9 | 0.9% | $602 |
| BERETTA MODEL 90 PISTOLS | 0.9% | $730 |
| GLOCK G21 | 0.9% | $635 |
| MAGNUM RESEARCH DESERT EAGLE | 0.8% | $1,820 |
Takeaways for buyers and sellers
- Carriers: If you’re shopping for an everyday carry, this month’s list backs proven winners—G19, P365, G26, and G43.
- Range rats: Want cheap practice? The TaurusTX and Ruger Mark IV dominate the affordable .22 lane.
- Deal alerts: Watch for mid-$600 GLOCK sales; that’s the heartbeat price where most action happens.
- For sellers: Stock breadth across GLOCK sizes pays off; pair budget .22s with ammo bundles for volume.
Conclusion
The headline is simple: GLOCK rules October’s new semi auto pistol sales, with SIG’s P365 family holding the concealed-carry spotlight and Taurus/Ruger soaking up entry-level demand. If you’re buying, shop the mid-tier sweet spot; if you’re selling, lean into proven model families and keep .22 LR inventory ready for range season.