October 2025 Lever Action Rifles: What’s Hot on GunBroker
If you love the timeless feel of a lever gun, October 2025 was your month. We dug into Outdoor Analytics’ dashboard of new sales on GunBroker and pulled out the stand-out stories in lever action rifles. In plain English: who’s winning, which models are moving, and what the typical price looks like. Whether you’re shopping for a first lever or adding to the rack, here’s the quick, no-nonsense rundown.
Brands That Ruled the Roost
The market this month was a two-horse race. Henry grabbed the top share while Marlin surged right behind. Winchester rounded out the podium, and Rossi continued to offer budget-friendly options that keep flying off the shelf. Premium players like Browning, Uberti, and Taylor’s & Co. brought higher median prices, while Savage and Armscor/RIA anchored the true entry level.
Families That Drove the Sales
On the model families side, Marlin’s big-bore 1895s led the pack, with Henry’s Big Boy series and even Henry’s lever-action shotguns showing strong momentum. Classic Winchester lines (94, 1892, 1873) stayed popular with collectors and traditionalists. Rossi’s R95 and R92 continued to shine for shooters who want the lever experience without the premium price tag.
Simple Takeaways
- Primary keyword: lever action rifles are having a moment—demand is spread across classic calibers and price points.
- Henry leads share with approachable pricing; Marlin commands higher median prices on its 1895/1894/336 lines.
- Winchester models remain heritage favorites with premium price medians.
- Budget levers from Rossi keep volume rolling, especially the R95 and R92.
- Condition filter: All figures below are for new lever action rifles in October 2025 on GunBroker, per the chart.
Data Table: Top Selling Lever Action Rifles (New, Oct 2025)
Top Selling Brands – market share with median sell price:
| Brand | Market Share | Median Price |
|---|---|---|
| HENRY | 33.9% | $889 |
| MARLIN | 26.2% | $1,203 |
| WINCHESTER | 12.6% | $1,584 |
| ROSSI | 7.1% | $615 |
| BROWNING | 3.6% | $1,257 |
| SMITH & WESSON | 3.2% | $1,038 |
| CHIAPPA | 1.9% | $869 |
| UBERTI | 1.7% | $1,237 |
| SAVAGE | 1.2% | $440 |
| HERITAGE | 0.9% | $596 |
| GFORCE ARMS | 0.8% | $633 |
| TAYLOR’S & CO. | 0.7% | $1,601 |
| ARMSCOR/RIA | 0.5% | $240 |
| CIMARRON | 0.3% | $1,129 |
| CITADEL | 0.3% | $697 |
Top Selling Families – market share with median sell price:
| Family | Market Share | Median Price |
|---|---|---|
| MARLIN MODEL 1895 RIFLES | 13.9% | $1,240 |
| HENRY BIG BOY RIFLES | 6.9% | $837 |
| HENRY LEVER ACTION SHOTGUNS | 6.1% | $830 |
| MARLIN MODEL 1894 RIFLES | 5.7% | $1,059 |
| HENRY GOLDEN BOY | 4.4% | $768 |
| MARLIN MODEL 336 RIFLES | 4.4% | $1,286 |
| WINCHESTER MODEL 94 RIFLES | 3.2% | $1,397 |
| ROSSI R95 | 2.7% | $803 |
| WINCHESTER MODEL 1892 RIFLES | 2.6% | $1,688 |
| HENRY 30-30 LEVER | 2.4% | $936 |
| SMITH & WESSON MODEL 1854 RIFLES | 2.3% | $1,013 |
| WINCHESTER MODEL 1873 RIFLES | 2.3% | $1,602 |
| BROWNING BLR | 2.3% | $1,209 |
| ROSSI R92 | 1.8% | $641 |
| ROSSI RIO BRAVO | 1.6% | $265 |
What It Means for Buyers
If you’re value-hunting, Rossi’s R95 and R92 families offer that classic lever feel for far less than the heritage lines. Looking for heirloom quality? Winchester’s 94/1892/1873 families and Marlin’s 1895s and 336s continue to command higher prices—because people want them and they hold their own on the range and in the deer woods. Henry sits right in the sweet spot: broad model selection, strong availability, and down-the-middle pricing.
Bottom Line
Lever action rifles are thriving, with Henry and Marlin leading and a healthy spread of options from budget to premium. If you’ve been thinking about a saddle-friendly brush gun or a classic range toy, the current market has something for every wallet. What are you running this season—big-bore thumper, .30-30 classic, or rimfire plinker?